Austrian Chancellor, Alfred Gusenbauer, said the government planned to hire consultants to launch an image campaign. It said it would use “all technical and professional means available to rectify” Austria’s image…But experts warned against a “quick fix” campaign with simple messages reminding people that “Austria really is a nice place” and that “Austrians are nice people”. Such a campaign would only continue to draw attention to the horrors of Amstetten, they argue (BBC News, May 1st 2008).

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