The Samuel Neaman Institute for Advanced Studies in Science and Technology: International Conference on: Public Diplomacy in the 21st Century: The Israeli Case; Executive Summary

The decision to conduct a research project in order to present recommendations for Israel public diplomacy policy relies on the premise that even though there is continuous concern with the subject by government agencies and others in the field,there is from time to time a need to update contents and methods, target groups, and agents on the strategic level and in practical activity. The goal of such revisions is to help in devising a comprehensive policy that will answer the needs of Israel and its citizens; that will follow-up research findings in Israel and the world; that will be able to cope with positions, opinions, and controversial issues; with new technologies, and with the need for creativity, uniqueness, strength, and ability to infuse the message into the agenda of today’s media.