Gyorgy Szondi, Public Diplomacy and Nation Branding: Conceptual Similarities and Differences, Clingendael Discussion Paper in Diplomacy November 2008

Five conceptual models are outlined, each with potential pitfalls as well as advantages. According to the first approach, public diplomacy and nation branding are unrelated and do not share any common grounds. In other views, however, these concepts are related and it is possible to identify different degrees of integration between public diplomacy and nation branding. In the final version, the concepts are exactly the same, public diplomacy and nation branding are synonyms for the same concept.